Library of American University of Madaba
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Forrester, Duane.
Turn clicks into customers : proven marketing techniques for converting online traffic into revenue / Duane Forrester. - New York : McGraw-Hill, 2010. - xv, 220 p. : ill. ; 24 cm.
Includes index.
Search marketing overview: the essentials -- Performing organic search marketing: driving low-cost traffic -- Converting organic search marketing: the five pillars of trust -- Paid search marketing: driving customers to your web site -- Local search marketing: narrowing your scope -- Videos and webinars: profit from sharing your knowledge -- Internet advertising banners: a tried and true method -- Social networking and blogging: the new ways to get conversions -- Blogs and communities: the predecessors of social media -- E-mail marketing: tread carefully to reap great rewards -- Shopping carts: optimizing the checkout process -- Analytics: running the numbers -- Industry expert interviews: direct advice and insights from successful people -- Case studies.
This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.--[book cover]
9780071635165 (alk. paper) 0071635165
Internet marketing.
Internet advertising.
Customer relations.
HF5415.1265 / .F673 2010
658.872 / F673
Turn clicks into customers : proven marketing techniques for converting online traffic into revenue / Duane Forrester. - New York : McGraw-Hill, 2010. - xv, 220 p. : ill. ; 24 cm.
Includes index.
Search marketing overview: the essentials -- Performing organic search marketing: driving low-cost traffic -- Converting organic search marketing: the five pillars of trust -- Paid search marketing: driving customers to your web site -- Local search marketing: narrowing your scope -- Videos and webinars: profit from sharing your knowledge -- Internet advertising banners: a tried and true method -- Social networking and blogging: the new ways to get conversions -- Blogs and communities: the predecessors of social media -- E-mail marketing: tread carefully to reap great rewards -- Shopping carts: optimizing the checkout process -- Analytics: running the numbers -- Industry expert interviews: direct advice and insights from successful people -- Case studies.
This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.--[book cover]
9780071635165 (alk. paper) 0071635165
Internet marketing.
Internet advertising.
Customer relations.
HF5415.1265 / .F673 2010
658.872 / F673