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Marshall, Greg W.
Essentials of marketing management / Greg W. Marshall, Mark W. Johnston. - New York, NY : McGraw-Hill/Irwin, 2011. - 1 v. (various pagings) : ill. ; 29 cm.
Includes bibliographical references and index.
ISBN:
9780071082020
Subjects--Topical Terms:
Marketing--management
LC Class. No.:
HF5415.13 / .M3634 2011
Dewey Class. No.:
658.8 / M363
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