Library of American University of Madaba

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Peter, J. Paul.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 10th ed. - New York : McGraw-Hill Irwin, 2011. - xviii, 830 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780071221122 0073530050 (alk. paper) 9780073530055 (alk. paper)

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing--management

LC Class. No.: HF5415.13 / .P387 2011

Dewey Class. No.: 658.8 / P387