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Terpstra, Vern.
International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - Fort Worth : Dryden Press, 2000. - xxv, 753 p. : ill. (some col.), col. ; 29 cm. + 1 map - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
ISBN:
0030211123 9780030211126
Subjects--Topical Terms:
Export marketing--Management.
LC Class. No.:
HF1416 / .T48 2000
Dewey Class. No.:
658.848 / T322
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