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Terpstra, Vern.

International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - Fort Worth : Dryden Press, 2000. - xxv, 753 p. : ill. (some col.), col. ; 29 cm. + 1 map - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030211123 9780030211126

Subjects--Topical Terms:
Export marketing--Management.

LC Class. No.: HF1416 / .T48 2000

Dewey Class. No.: 658.848 / T322