Library of American University of Madaba

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Yip, George S.

Managing global customers : an integrated approach / George S. Yip, Audrey J. M. Bink. - Oxford : Oxford University Press, 2007. - xiii, 272 p. ; 24 cm.

Includes bibliographical references (p. 245-257) and index.

ISBN: 9780199229833 (alk. paper) 019922983X (alk. paper)

Subjects--Topical Terms:
Customer relations--Management.
International business enterprises--Finance--Management.

LC Class. No.: HF5415.5 / .Y57 2007

Dewey Class. No.: 658.84 / Y519