Library of American University of Madaba

Normal View MARC View ISBD View

Dacko, Scott G.

The advanced dictionary of marketing : putting theory to use / Scott G. Dacko. - Oxford : Oxford University Press, 2008. - lviii, 601 p. ; 23 cm.

Includes bibliographical references.

ISBN: 9780199286003 (pbk.) 0199286000 (pbk.) 9780199285990 (hbk.) 0199285993 (hbk.)

Subjects--Topical Terms:
Marketing--Dictionaries.

LC Class. No.: HF5412 / .D33 2008

Dewey Class. No.: R 658.8003 / D33