Marketing management /
Philip Kotler ... [et al.].
- Harlow, England ; Pearson/Prentice Hall, 2009.
- xxxviii, 889 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
9780273718567
Marketing--Management.--Europe
Marketing--management
HF5415.13 / .M35224 2009
658.8 / M352