Library of American University of Madaba

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Lamb, Charles W.

Mktg 5 / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 5th ed. - Mason, OH : South-Western, 2011. - xiii, 388, 22 p. : ill

ISBN: 9781111528096

Subjects--Topical Terms:
Marketing
Sales promotion.

LC Class. No.: HF5686.C8 / L238

Dewey Class. No.: 658.8 / L238