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Pride, William M.

Marketing express / William M. Pride, O.C. Ferrell - 2nd ed. - Mason, OH : South-Western Cengage Learning, 2011. - 1 v. (various pagings) : col. ill. ; 28 cm.

Includes bibliographical references and index.

9780538466813 0538466812


Marketing

HF5415 / P754

658.8 / P754