Pride, William M.
Marketing express /
William M. Pride, O.C. Ferrell
- 2nd ed.
- Mason, OH : South-Western Cengage Learning, 2011.
- 1 v. (various pagings) : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780538466813 0538466812
Marketing
HF5415 / P754
658.8 / P754