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Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert Churchill, Dawn Lacobucci. - 10th Ed. - Australia ; Mason, OH : South-Western/Cengage Learning, 2010. - xx, 604 p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780324359954 9780538743778

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / C548

Dewey Class. No.: 658.802 / C548