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Kolb, Bonita M.

Marketing research : a practical approach / Bonita Kolb. - Los Angeles, CA : SAGE, 2008. - xiii, 292 p. ; 24 cm.

Includes bibliographical references (p. [280]-287) and index.

ISBN: 1412947960 (hbk.) 9781412947961 (hbk.) 1412947979 (pbk.) 9781412947978 (pbk.)

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .K59 2008

Dewey Class. No.: 658.83 / K811