The crisis of food brands : sustaining safe, innovative and competitive food supply /
[edited by] Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme.
- Farnham, England : Gower, 2009.
- xxx, 352 p. : ill., map.
- Food and agricultural marketing series. .
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Food industry and trade--Management. Food industry and trade--Quality control. Consumers--Attitudes.