Sargeant, Adrian.
Marketing management for nonprofit organizations /
Adrian Sargeant.
- 3rd ed.
- Oxford : Oxford University Press, 2009.
- xix, 498 p. : ill., plans ; 25 cm.
Includes bibliographical references and index.
9780199236152 0199236151
Nonprofit organizations--Marketing.
HF5415 / .S275 2009
658.8 / S275