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Sargeant, Adrian.

Marketing management for nonprofit organizations / Adrian Sargeant. - 3rd ed. - Oxford : Oxford University Press, 2009. - xix, 498 p. : ill., plans ; 25 cm.

Includes bibliographical references and index.

9780199236152 0199236151


Nonprofit organizations--Marketing.

HF5415 / .S275 2009

658.8 / S275

Languages: 
English |