Library of American University of Madaba
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Media choice : a theoretical and empirical overview /
edited by Tilo Hartmann.
- New York : Routledge, 2009.
- xiv, 306 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Social cognitive theories of media selection / Action theory, theory of planned behavior and media choice / Uses and gratifications as media choice / Money does matter / The effect of subjective quality assessments on media selection / Fast and frugal media choices / Cognitive dissonance theory : a roller coaster career : how communication research adapted the theory of cognitive dissonance / Informational utility as determinant of media choices / Affect as a predictor of entertainment choice : the utility of looking beyond pleasure / Media choice as avoidance behavior : avoidance motivations during television use / Media choice on a micro level : on-line selective strategies in watching television / The role of structure in media choice / Media choice despite multitasking? / Media synchronicity and media choice : choosing media for performance / Media adoption and diffusion / Robert LaRose -- Tilo Hartmann -- Marina Krcmar and Yuliya Strizhakova -- Helmut Scherer and Teresa K. Naab -- Jens Wolling -- Julian N. Marewski, Mirta Galesic, and Gerd Gigerenzer -- Wolfgang Donsbach -- Matthias R. Hastall -- Mary Beth Oliver -- Andreas Fahr and Tabea B�ocking -- Helena Bilandzic -- James G. Webster -- Cees M. Koolstra, Ute Ritterfeld, and Peter Vorderer -- Alan R. Dennis, Robert M. Fuller, and Joseph S. Valacich -- Thilo von Pape.
9780415964586 0415964563 9780415964562 041596458X 9780203938652 0203938658
Mass media--Social aspects.
Mass media--Psychological aspects.
Choice (Psychology)
HM1206 / .M3894 2009
306.46 / M389
Includes bibliographical references and index.
Social cognitive theories of media selection / Action theory, theory of planned behavior and media choice / Uses and gratifications as media choice / Money does matter / The effect of subjective quality assessments on media selection / Fast and frugal media choices / Cognitive dissonance theory : a roller coaster career : how communication research adapted the theory of cognitive dissonance / Informational utility as determinant of media choices / Affect as a predictor of entertainment choice : the utility of looking beyond pleasure / Media choice as avoidance behavior : avoidance motivations during television use / Media choice on a micro level : on-line selective strategies in watching television / The role of structure in media choice / Media choice despite multitasking? / Media synchronicity and media choice : choosing media for performance / Media adoption and diffusion / Robert LaRose -- Tilo Hartmann -- Marina Krcmar and Yuliya Strizhakova -- Helmut Scherer and Teresa K. Naab -- Jens Wolling -- Julian N. Marewski, Mirta Galesic, and Gerd Gigerenzer -- Wolfgang Donsbach -- Matthias R. Hastall -- Mary Beth Oliver -- Andreas Fahr and Tabea B�ocking -- Helena Bilandzic -- James G. Webster -- Cees M. Koolstra, Ute Ritterfeld, and Peter Vorderer -- Alan R. Dennis, Robert M. Fuller, and Joseph S. Valacich -- Thilo von Pape.
9780415964586 0415964563 9780415964562 041596458X 9780203938652 0203938658
Mass media--Social aspects.
Mass media--Psychological aspects.
Choice (Psychology)
HM1206 / .M3894 2009
306.46 / M389