Library Of American University Of Madaba

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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.] - 7th ed. - Boston, MA : McGraw-Hill Irwin, 2011. - xx, 352 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and indexes.

ISBN: 0072961902 (alk. paper) 9780070171466

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M3586 2011

Dewey Class. No.: 658.8 / M358