Bradley, Nigel, 1958-
Marketing research : tools & techniques /
Nigel Bradley.
- 2nd ed.
- Oxford : Oxford University Press, 2010.
- xx, 527 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780199564347 (pbk.) 0199564345 (pbk.)
Marketing research.
HF5415.2 / .B655 2010
658.83 / B655