Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories / [electronic resource] :
by G. Tomas M. Hult.
- VIII, 78p. 1 illus. online resource.
- SpringerBriefs in Business, 20 2191-5482 ; .
none
9781461438199
Economics. Industrial management. Marketing. Economics/Management Science. Marketing. Management/Business for Professionals.