Library of American University of Madaba
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Eisend, Martin.
Advances in Advertising Research (Vol. III) Current Insights and Future Trends / [electronic resource] : edited by Martin Eisend, Tobias Langner, Shintaro Okazaki. - XII, 432 p. online resource. - European Advertising Academy .
Advertising Content, Appeals, and Execution -- Corporate Responsibility, Social Issues, and Advertising -- Social Media, Online, and Mobile Advertising -- Product Placement -- Gender, Children, and Advertising -- Consumers, Companies, Brands, and their Relationships.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.
9783834942913
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8
Advances in Advertising Research (Vol. III) Current Insights and Future Trends / [electronic resource] : edited by Martin Eisend, Tobias Langner, Shintaro Okazaki. - XII, 432 p. online resource. - European Advertising Academy .
Advertising Content, Appeals, and Execution -- Corporate Responsibility, Social Issues, and Advertising -- Social Media, Online, and Mobile Advertising -- Product Placement -- Gender, Children, and Advertising -- Consumers, Companies, Brands, and their Relationships.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.
9783834942913
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8