Library of American University of Madaba
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Böhmann, Tilo.
Implementing International Services A Tailorable Method for Market Assessment, Modularization, and Process Transfer / [electronic resource] : edited by Tilo Böhmann, Wolfgang Burr, Thomas Herrmann, Helmut Krcmar. - VIII, 455p. 109 illus. online resource.
The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
9783834964458
Economics.
Industrial management.
Economics/Management Science.
Emerging Markets/Globalization.
Management/Business for Professionals.
HF5469.7-5481 HF1365
381
Implementing International Services A Tailorable Method for Market Assessment, Modularization, and Process Transfer / [electronic resource] : edited by Tilo Böhmann, Wolfgang Burr, Thomas Herrmann, Helmut Krcmar. - VIII, 455p. 109 illus. online resource.
The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
9783834964458
Economics.
Industrial management.
Economics/Management Science.
Emerging Markets/Globalization.
Management/Business for Professionals.
HF5469.7-5481 HF1365
381