Library of American University of Madaba
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Serfas, Sebastian.
Cognitive Biases in the Capital Investment Context Theoretical Considerations and Empirical Experiments on Violations of Normative Rationality / [electronic resource] : by Sebastian Serfas. - XV, 255p. 21 illus. online resource.
In today’s competitive business environment, an optimal investment strategy is vital for every company. However, it is often endangered by unconscious mental biases inherent in every human being. Building on findings from cognitive psychology research, Sebastian Serfas shows in detail that and how these so-called cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects.
9783834964854
Economics.
Banks and banking.
Economics/Management Science.
Finance /Banking.
HG1-9999 HG4501-6051 HG1501-HG3550
657.8333 658.152
Cognitive Biases in the Capital Investment Context Theoretical Considerations and Empirical Experiments on Violations of Normative Rationality / [electronic resource] : by Sebastian Serfas. - XV, 255p. 21 illus. online resource.
In today’s competitive business environment, an optimal investment strategy is vital for every company. However, it is often endangered by unconscious mental biases inherent in every human being. Building on findings from cognitive psychology research, Sebastian Serfas shows in detail that and how these so-called cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects.
9783834964854
Economics.
Banks and banking.
Economics/Management Science.
Finance /Banking.
HG1-9999 HG4501-6051 HG1501-HG3550
657.8333 658.152