Library of American University of Madaba
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Papathanassis, Alexis.
Cruise Management Information and Decision Support Systems / [electronic resource] : edited by Alexis Papathanassis, Michael H. Breitner, Cornelia Schoen, Nadine Guhr. - XI, 249p. 51 illus., 1 illus. in color. online resource.
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
9783834971593
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8
Cruise Management Information and Decision Support Systems / [electronic resource] : edited by Alexis Papathanassis, Michael H. Breitner, Cornelia Schoen, Nadine Guhr. - XI, 249p. 51 illus., 1 illus. in color. online resource.
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
9783834971593
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8