Library Of American University Of Madaba
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Lieberam-Schmidt, Sönke.
Analyzing and Influencing Search Engine Results Business and Technology Impacts on Web Information Retrieval / [electronic resource] : Doctoral thesis, University of Siegen, 2009 by Sönke Lieberam-Schmidt. - XX, 223 p. online resource.
Web Search -- Web Structure -- Result Clustering -- Search Engine Optimization -- Conclusion.
The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results.
9783834989154
Economics.
Management information systems.
Economics/Management Science.
Business Information Systems.
HF54.5-54.56
650
Analyzing and Influencing Search Engine Results Business and Technology Impacts on Web Information Retrieval / [electronic resource] : Doctoral thesis, University of Siegen, 2009 by Sönke Lieberam-Schmidt. - XX, 223 p. online resource.
Web Search -- Web Structure -- Result Clustering -- Search Engine Optimization -- Conclusion.
The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results.
9783834989154
Economics.
Management information systems.
Economics/Management Science.
Business Information Systems.
HF54.5-54.56
650