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Gandellini, Giorgio.

Strategy for Action – I The Logic and Context of Strategic Management / [electronic resource] : by Giorgio Gandellini, Alberto Pezzi, Daniela Venanzi. - XI, 84p. 37 illus. online resource. - SpringerBriefs in Business, 2191-5482 .

Overview of the series and of the first volume -- Part I: Defining and understanding strategic management -- 1. What is strategy? -- 2. The source of the company’s wealth -- 3. The importance (and usefulness) of modeling -- 4. A simplified conceptual model -- 5. The S-shaped curve and the opportunity costs. -- 6. The relationship between investments and value: direct and indirect tools, and professional resources -- 7. Translation of the above concepts into spreadsheett models. -- 8 Structure and contents of the subsequent chapters -- Appendix I -- Part II: Environmental analysis -- 9. Environmental variables: internal, industry, social, stakeholders -- 10. SWOT analysis -- 11. Porter’s five forces -- 12. Industry and corporate value chain -- 13. RBW and distinctive competencies -- 14. Holdup and slack -- Appendix II -- Short introduction to the second volume -- References.

1

9788847024878


Economics.
Industrial management.
Economics/Management Science.
Business Strategy/Leadership.
Business/Management Science, general.
Management/Business for Professionals.

HD28-70

658.4092

Languages: 
English |