Library of American University of Madaba
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Leonard, Neil.
Idea generation / Neil Leonard, Gavin Ambrose. - Lausanne : AVA Academia, 2013. - 192 p. : ill. (chiefly col.) ; 23 cm. - Basics graphic design ; 03 .
1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.
9782940411818 (pbk.) 2940411816 (pbk.)
Graphic design (Typography)
Graphic arts.
Z246 / .L55 2013
741.6 / L581
Idea generation / Neil Leonard, Gavin Ambrose. - Lausanne : AVA Academia, 2013. - 192 p. : ill. (chiefly col.) ; 23 cm. - Basics graphic design ; 03 .
1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.
9782940411818 (pbk.) 2940411816 (pbk.)
Graphic design (Typography)
Graphic arts.
Z246 / .L55 2013
741.6 / L581