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Newsom, Doug.

This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. - 11th, international ed. - Australia : Wadsworth Cengage Learning, 2013. - xiv, 369 p. : ill. ; 26 cm. - Wadsworth series in mass communication and journalism. .

Includes bibliographical references and index.

ISBN: 9781133307617 1133307612

Subjects--Topical Terms:
Public relations.
Communication in marketing.

Dewey Class. No.: 659.2 / N558