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The production manual : a graphic design handbook. Graphic design handbook. - Lausanne : AVA pub., 2008. - 191 p. : ill. (chiefly col.) ; 30 cm.

Includes glossary and index. "An AVA Academia advanced title"--Cover.

Introduction --- 1. Design basics -- 2. Elements -- 3. Colour -- 4. Pre-press -- 5. Production -- 6. Finishing --- Conclusion.

The Production Manual teaches all aspects of getting a job to production. It is a very practical 'hands-on' guide or manual for graduate students who tend to leave college without any of these skills. It will teach students how to use the knowledge they have gained during their course.In the case of printed work, this would include; plate-making, resolution, printing techniques - everything to ensure that the project is produced as required. The book also shows the inspirational side of production, for example, creative printing and how to achieve tricky effects like duotones and halftones. All the areas that fall under the remit of graphic design are covered including exhibition, packaging and signage.This title is suitable for graduate students of graphic design, photography, media studies, fine art, industrial, and product design as they start out in their careers, those wanting to get even more out of the production process, practising graphic designers, and those teaching different aspects of design.

9782940373635 2940373639


Graphic design (Typography)--Data processing--Handbooks, manuals, etc.
Printing--Data processing--Handbooks, manuals, etc.

Z246 / .P76 2008

686.220285 / P964