Library Of American University Of Madaba

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East, Robert, 1940-

The effect of advertising and display : assessing the evidence / Robert East. - Boston, MA : Kluwer Academic Publishers, 2003. - xiv, 117 p. : ill. ; 25 cm.

Includes bibliographical references (p. 100-108) and indexes.

ISBN: 9781402075148 1402075146 (alk. paper)

Subjects--Topical Terms:
Advertising.
Advertising--Psychological aspects.
Advertising--Research.

Dewey Class. No.: 659.1 / E131