Library of American University of Madaba

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Hollis, Nigel.

The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. - New York : Palgrave Macmillan, 2010. - xvii, 254 p. : ill. ; 25 cm.

Includes bibliographical references (p. 239-246) and index.

ISBN: 9780230620568

Subjects--Topical Terms:
Brand name products--Management.
Branding (Marketing)

LC Class. No.: HD69.B7 / H646 2008

Dewey Class. No.: 658.827 / H741