The B2B executive playbook : how winning B2B companies achieve sustainable, predictable & profitable growth /
Sean Geehan.
- Cincinnati, OH : Clerisy Press, 2011.
- x, 245 p.
Setting the stage -- A different game -- Six benefits, four steps -- Engage -- Plan -- Collaborate -- Grow -- Implementing the playbook -- Avoiding the four pitfalls -- Conclusion: Light lifting, heavy impact.