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Geehan, Sean.

The B2B executive playbook : how winning B2B companies achieve sustainable, predictable & profitable growth / Sean Geehan. - Cincinnati, OH : Clerisy Press, 2011. - x, 245 p.

Setting the stage -- A different game -- Six benefits, four steps -- Engage -- Plan -- Collaborate -- Grow -- Implementing the playbook -- Avoiding the four pitfalls -- Conclusion: Light lifting, heavy impact.

9781578604463 157860446X


Industrial marketing.
Executives.
Customer relations.

HF5415.1263 / .G44 2011

658.804 / G297

Languages: 
English |