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Brown, Betty J.

Glencoe introduction to business / Introduction to business. Betty J. Brown, John E. Clow. - 5th student ed. - New York, N.Y. : Glencoe/McGraw-Hill, 2003. - xxvi, 630 p. : col. ill. ; 29 cm.

Includes index.

unit 1. The economy and you. Basic economic concepts ; Economic resources and systems ; Economic activity in a changing world ; Business ethics and social responsibility -- unit 2. Owning and operating a business. Entrepreneurship ; Business ownership and operations ; business management ; Leadership in management ; Technology and business -- unit 3. Influence on business. Business in a global economy ; The role of government in our economy ; Money and financial institutions -- unit 4. Marketing. Marketing in today's world ; Advertising -- unit 5. Human resources. Human resources management ; Culture and diversity in business -- unit 6. Financial and technological resources. Managing business finances ; technology in the workplace ; Computer basics -- unit 7. Career planning in a global economy. Career planning ; Getting a job -- unit 8. Buying goods and services. Making consumer decisions ; Consumer rights and responsibilities ; Protecting consumers -- unit 9. Credit. The basics of credit ; How to get and keep credit ; Credit and the law -- unit 10. Money management. Managing personal finances ; Checking accounts ; Savings accounts ; Investing ; Real estate and other investment options -- unit 11. Risk management. The basics of risk management ; Vehicle and property insurance ; Life and health insurance.

9780078258596 008258596


Business education--Study and teaching (Secondary)
Business education--Textbooks.
Economics--Study and teaching (Secondary)
Economics--Textbooks.
Consumer education--Textbooks.
Investments--Textbooks.

HF1008 / .B76 2008

650 / B877

Languages: 
English |