Glencoe introduction to business /
Introduction to business.
Betty J. Brown, John E. Clow.
- 5th student ed.
- New York, N.Y. : Glencoe/McGraw-Hill, 2003.
- xxvi, 630 p. : col. ill. ; 29 cm.
Includes index.
unit 1. The economy and you. Basic economic concepts ; Economic resources and systems ; Economic activity in a changing world ; Business ethics and social responsibility -- unit 2. Owning and operating a business. Entrepreneurship ; Business ownership and operations ; business management ; Leadership in management ; Technology and business -- unit 3. Influence on business. Business in a global economy ; The role of government in our economy ; Money and financial institutions -- unit 4. Marketing. Marketing in today's world ; Advertising -- unit 5. Human resources. Human resources management ; Culture and diversity in business -- unit 6. Financial and technological resources. Managing business finances ; technology in the workplace ; Computer basics -- unit 7. Career planning in a global economy. Career planning ; Getting a job -- unit 8. Buying goods and services. Making consumer decisions ; Consumer rights and responsibilities ; Protecting consumers -- unit 9. Credit. The basics of credit ; How to get and keep credit ; Credit and the law -- unit 10. Money management. Managing personal finances ; Checking accounts ; Savings accounts ; Investing ; Real estate and other investment options -- unit 11. Risk management. The basics of risk management ; Vehicle and property insurance ; Life and health insurance.
9780078258596 008258596
Business education--Study and teaching (Secondary) Business education--Textbooks. Economics--Study and teaching (Secondary) Economics--Textbooks. Consumer education--Textbooks. Investments--Textbooks.