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McDaniel, Carl

Introduction to marketing / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr. - 8th., international ed. - Mason, Ohio : Thomson/South-Western, 2006. - xxv, 736 p. : col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780324323801 0324323808

Subjects--Topical Terms:
Marketing
Marketing--management

LC Class. No.: HF5415 / .L2624 2006

Dewey Class. No.: 658.8 / M134