Library of American University of Madaba

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Duncan, Tom

Marketing : principles of advertising & IMC 2.e / Tom Duncan. - [New York] : McGraw-Hill/Irwin, 2008. - 724 p. ; 28 cm.

Photo copy.

ISBN: 9780697778758

Subjects--Topical Terms:
Marketing
Advertising.

Dewey Class. No.: 659.1 / D911