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Armstrong, Gary
Video Segments on DVD for Marketing : Introduction / Gary Armstrong, Phil Kotler. - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2007. - 1 DVD .
Kotler's name appears first on the earlier ed.
Includes bibliographical references and index.
ISBN:
9780131866003
LCCN:
2005027193
Subjects--Topical Terms:
Marketing
Dewey Class. No.:
DVD 658.8 / A735
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