Library of American University of Madaba

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Fundamentals of marketing research / edited by Naresh Malhotra. - Thousand Oaks, CA : Sage Pub., 2007. - 6 v. : ill. ; 24 cm. - Sage library in marketing .

Includes bibliographical references.

ISBN: 1412921236 (cased) 9781412921237

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / F981