Library of American University of Madaba

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Irwin, Richard L., 1957-

Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy ; [foreword by Mike Veeck]. - Champaign, IL : Human Kinetics, 2002. - xiii, 457 p. : ill. ; 29 cm.

Includes bibliographical references (p. 423-445) and index.

ISBN: 9780736003209 0736003207

Subjects--Topical Terms:
Sports--Public relations.
Sports--Marketing.

Dewey Class. No.: 659.29796 / I726