Library Of American University Of Madaba

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Hartley, Robert F., 1927-

Marketing mistakes and successes / Marketing mistakes & successes Robert F. Hartley. - 11th ed. - Hoboken, NJ : Wiley, 2009. - x, 406 p. : ill. ; 23 cm.

"30th anniversary."

Includes bibliographical references and index.

ISBN: 9780470169810 (pbk.) 0470169818 (pbk.)

Subjects--Topical Terms:
Marketing--United States--Case studies.

Dewey Class. No.: 658.800973 / H332