Library of American University of Madaba
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Rowley, J. E.
Information marketing / Jennifer Rowley. - 2nd ed. - Aldershot, England : Ashgate, 2006. - xvi, 228 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
0754644138 (alk. paper) 9780754644132
Information services--Marketing.
Information services industry.
025.040688 / R884
Information marketing / Jennifer Rowley. - 2nd ed. - Aldershot, England : Ashgate, 2006. - xvi, 228 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
0754644138 (alk. paper) 9780754644132
Information services--Marketing.
Information services industry.
025.040688 / R884