International marketing /
Philip R. Cateora, John L. Graham.
- 12th ed.
- Boston, MA : McGraw-Hill/Irwin, 2005.
- xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780072941647 0072833718 (alk. paper)
Export marketing. International business enterprises.