Library Of American University Of Madaba

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Jobber, David, 1947-

Principles and practice of marketing / David Jobber. - 4th ed. - London : McGraw-Hill, 2004. - xxxiv, 942 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780077107086 007710708x

Subjects--Topical Terms:
Marketing
Marketing--Case studies.--Europe

LC Class. No.: HF5415 / .J5 1995

Dewey Class. No.: 658.8 / J627