Library of American University of Madaba

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Aaker, David A.

Strategic market management / David A. Aaker. - 8th ed. - Hoboken, N.J : Wiley, 2008. - xii, 322 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780470056233 (pbk. : alk. paper) 0470056231 (pbk. : alk. paper)

Subjects--Topical Terms:
Marketing--management

Dewey Class. No.: 658.8 / A111