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McDaniel, Carl D.

Marketing research essentials. / Carl McDaniel, Jr., Roger Gates. - 7th ed. - Hoboken, N.J. : Wiley, 2010. - xxi, 507 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780470169704 (pbk.) 0470169702 (pbk.) 9780470478332 0470478330

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / M134