Library of American University of Madaba

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Airey, David, 1979-

Logo design love : a guide to creating iconic brand identities / David Airey. - 2nd ed. - [Berkeley, CA?] : New riders, 2015. - xiii, 226 p. : col ill. ; 23 cm. - Voices that matter . - Voices that matter. .

Includes bibliographical references (page 218) and index.

I. The importance of brand identity. We're surrounded -- It's the stories we tell -- Elements of iconic design -- II. The process of design. Laying the groundwork -- Skirting the hazards of a redesign -- Pricing design -- From pencil to PDF -- The art of the conversation -- III. Moving forward. Staying motivated -- Your questions answered -- 31 practical logo design tips -- Beyond the logo.

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

ISBN: 9780321985200 0321985206

Subjects--Topical Terms:
Branding (Marketing)
Logos (Symbols)--Design
Industrial design coordination.

LC Class. No.: NC1002.L63 / A38 2015

Dewey Class. No.: 741.6 / A298