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Siegel, Eric.

Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. - Hoboken, N.J : Wiley, 2016. - xvii, 332 p. : ill.

Includes index.

Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

ISBN:

Subjects--Topical Terms:
Social sciences--Forecasting.
Economic forecasting.
Prediction (Psychology)
Social prediction.
Human behavior.

LC Class. No.: H61.4 / .S54 2013eb

Dewey Class. No.: 303.49 / S571