Library of American University of Madaba
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Uffelen, Chris van.
Corporate architecture / Chris van Uffelen. - [Salenstein] : Braun Publishing AG, 2014. - 255 p. : ill. (chiefly color), plans ; 31 cm
Includes index.
"Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.
9783037681688 (hardcover) 3037681683 (hardcover)
Symbolism in architecture.
Architecture--Economic aspects.
Communication in architecture.
Corporate image.
NA2500 / .U34x 2014
725.2 / U23
Corporate architecture / Chris van Uffelen. - [Salenstein] : Braun Publishing AG, 2014. - 255 p. : ill. (chiefly color), plans ; 31 cm
Includes index.
"Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.
9783037681688 (hardcover) 3037681683 (hardcover)
Symbolism in architecture.
Architecture--Economic aspects.
Communication in architecture.
Corporate image.
NA2500 / .U34x 2014
725.2 / U23