Above the fold : understanding the principles of successful web site design /
by Brian D. Miller.
- Rev. ed.
- Blue Ash, OH : HOW Books, 2014.
- vii, 275 p. : ill. ; 23 cm.
Includes index.
PLAN. Web site planning -- Elements of usability -- Space, grids & responsive design ; DESIGN. Anatomy of a web page -- The elements of web design -- Web typography ; OPTIMIZE. Search engine optimization -- Marketing & conversion -- Analysis. SECTION I: 1. 2. 3. SECTION II: 4. 5. 6. SECTION III: 7. 8. 9.
"'Above the Fold' is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project [.]" --