Library of American University of Madaba

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Müller, Jens, 1982-

Logo modernism / Jens Muller, Julius Wiedemann (ed.) ; essay by R. Roger Remington ; English translation: Isabel Varea Riley ; German translation: Ursula Wulfekamp ; French translation: Wolf Fruhtrunk. - Koln : Taschen, 2015. - 432 p. : illu. (some color) ; 38 cm.

Includes bibliographical references (pages 427-429) and index

Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric : Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect : Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic : A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words -- Profiles : Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski

"Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket


Text in English, French, and German

ISBN: 9783836545303 3836545306

Subjects--Topical Terms:
Logotypes (Printing)--Pictorial works
Logos (Symbols)--Pictorial works
Trademarks--Pictorial works
Logotypes (Printing)
Logos (Symbols)--Design
Commercial art.
Advertising.

Index Terms--Genre/Form:
Pictorial works.

LC Class. No.: NC1002.L63 / M655x 2015

Dewey Class. No.: R 741.6 / M685