The language of graphic design : an illustrated handbook for understanding fundamental design principles /
Illustrated handbook for understanding fundamental design principles
Richard Poulin.
- Beverly, Mass. : Rockport Pub., 2012.
- 287 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references (p. 272-274) and index
Point -- Line -- Shape -- Form -- Light -- Color -- Texture -- Scale -- Movement -- Space -- Balance -- Symmetry -- Asymmetry -- Tension -- Closure -- Expression -- Abstraction -- Tone -- Contrast -- Figure ground -- Frame -- Proportion -- Image -- Pattern -- Typography -- Grid
'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively