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Drucker, Johanna, 1952-

Graphic design history : a critical guide / Johanna Drucker, Emily McVarish. - 2nd ed. - Upper Saddle River, N.J : Pearson Education, 2013. - xxix, 386 p. : ill. (mostly col.) ; 28 cm.

Includes bibliographical references (p. 367-374) and index.

From prehistory to early writing -- Classical literacy -- Medieval letterforms and book formats -- Renaissance design: standardization and modularization in print -- Modern typography and the creation of the public sphere -- The graphic effects of industrial production -- Mass mediation -- Formations of the modern movement -- Innovation and persuasion -- The culture of consumption -- Public interest campaigns and information design -- Corporate identities and international style -- Pop and protest -- Postmodernism in design -- Digital design -- Graphic design and globalization.

9780205219469 0205219462


Graphic arts--History.
Art and society--History.

NC998 / .D78 2013

741.609 / D794

Languages: 
English |