Zag : the number-one strategy of high-performance brands : a whiteboard overview /
by Marty Neumeier.
- [Berkeley, CA] : New Riders, 2007.
- 178 p. : ill. ; 21 cm.
The title proper, other title information and statement of responsibility spread into four pages.
Includes bibliographical references (p. 159-167) and index.
9780321426772 0321426770
Brand name products. Brand name products--Planning.