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Neumeier, Marty.

Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier. - [Berkeley, CA] : New Riders, 2007. - 178 p. : ill. ; 21 cm.

The title proper, other title information and statement of responsibility spread into four pages.

Includes bibliographical references (p. 159-167) and index.

9780321426772 0321426770


Brand name products.
Brand name products--Planning.

HD69.B7 / N415 2007

658.827 / N493