Library of American University of Madaba
Your cart is empty.
Barringer, Bruce R.
Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland. - 5th, global ed. - Harlow, England : Pearson Eduction, 2016. - xix, 590 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.
9781292095370 9780133797190 (alk. paper)
Entrepreneurship.
New business enterprises.
HB615 / .B374 2016
658.11 / B276
Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland. - 5th, global ed. - Harlow, England : Pearson Eduction, 2016. - xix, 590 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.
9781292095370 9780133797190 (alk. paper)
Entrepreneurship.
New business enterprises.
HB615 / .B374 2016
658.11 / B276